Joico Blonde Life Violet Shampoo for Cool & Bright Blonde Hair

Introducing the JOICO BLONDE LIFE COLLECTION FOR NATURAL & PROCESSED BLONDES BLONDE LIFE VIOLET SHAMPOO For those looking to restore blonde hair to a fresh, cool tone, free of yellow undertones, look no further than this sulfate-free cleanser. This gentle yet powerful formula is designed to specifically target highlighted strands, with the help of a unique blend of Tamanu and Manoi oils, to fight frizz, eliminate brassiness, and bring moisture back to your hair. Directions: Apply to wet hair, lather, leave in for 1-3 minutes, rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times a week. What does it smell like? Soft and alluring notes of jasmine and vanilla are complemented by the freshness of nectarine, green melon, and Meyer lemon, while a hint of woody musk adds a sophisticated sensuality that will transport you to an exotic getaway. Will the Violet Shampoo and Conditioner turn my pale-blonde hair purple? Nope! With a perfectly balanced formula, these products contain just enough violet to neutralize any yellow or brass tones in your hair. Since purple and yellow are opposite on the color spectrum, they cancel each other out, leaving you with beautifully toned blonde locks.

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